By

Allison McMahon
kids at bus stop
As students and teachers are gearing up to head back to school, and as one of us is coming off of his 20th high school reunion, we’ve been finding ourselves reminiscing about the good old days. I don’t mean “the good old days” like our parents do when they tell us about going to watch...
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I’ve always had a knack for getting excited about projects that were way too young for me. As a junior in high school, I finally saw my opportunity to create the classic baking-soda volcano, so I took it. As a grown-ass woman, I make scrapbooks with patterned papers and themed stickers. In between those two...
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hand with coin
You haven’t landed a new client in quite some time. Sales are dropping off. Even the mail carrier is scarcely in the building. Time to figure out what the deal is. Should you bite the bullet and invest in marketing?
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I once had a boss who hated when processes or even employees were described as "efficient." "Efficiency should go without saying," he would snap. He had obviously never seen me clean a kitchen, an activity that typically includes at least one snack break.
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Fridays at Face First Creative are designated for sloppy breakfast sandwiches, yes, but more so internal to-do lists. We dubbed these days “Face First Fridays.” Go ahead, take a minute to recover from our astonishing creativity. Face First Friday often kicks off with us Slacking each other some faceplant GIFs from GIPHY, which you know is...
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53 followers. It’s not humiliating. But it’s not Beyoncé. When you’re a small marketing and web development firm, certain self-promotion takes a back seat. In our case, our Instagram account is in the way back. The worst part is, we know what we’re doing wrong. We don’t want you to end up like us, so...
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I can count on one hand how many things I like about living in Central New York in March. Four of those things are McDonald’s Shamrock Shakes. But you can get those anywhere there’s a McDonald’s, so maybe that doesn’t count. I guess I like one thing. Syracuse men’s basketball. And the Orange were on...
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pizza costume
I once threw up after eating frozen pizza. It wasn’t the pizza’s fault—it’s never the pizza’s fault—I believe I was dealing with a Killian’s-Irish-Red-inspired affliction. But, as I do with every food I’ve ever regurgitated, I swore it off indefinitely. I now refer to that time in my late teen years as The Real Great...
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Google search
What’s the last search you typed into Google? Don’t say it out loud; I can’t be responsible for the backlash from your co-workers. But was it a word or phrase, or was it a full-blown sentence or question? Today’s Google searches are morphing into more conversational queries. It’s becoming more common now for people to ask...
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Graffiti board at trade show
Do you remember what your 4th-grade teacher's hair looked like? A brunette beehive, right? Do you remember what she wrote on your report card? Didn't think so. That's because we process text in our short-term memory and visuals in our long-term memory, according to Vidyard's Marketing VP Tyler Lessard.
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