Category

Marketing
milton-at-desk-in-basement-office-space
One of the most important questions for growing businesses is, “What is the daily maximum amount of time that we can catch up on Netflix shows at the office and still make money?” We believe the second most important question is, “Should we handle our marketing in house or outsource it?”
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Dream Phone board game
Growing up, I played Dream Phone more often than you did and until I was in well into high school. And then on college breaks. The point of the game, for all of you pretending to not know about it, was to figure out which boy was your secret admirer by a series of phone...
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I’ve always had a knack for getting excited about projects that were way too young for me. As a junior in high school, I finally saw my opportunity to create the classic baking-soda volcano, so I took it. As a grown-ass woman, I make scrapbooks with patterned papers and themed stickers. In between those two...
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hand with coin
You haven’t landed a new client in quite some time. Sales are dropping off. Even the mail carrier is scarcely in the building. Time to figure out what the deal is. Should you bite the bullet and invest in marketing?
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As marketers, we understand the importance of understanding the efficiency of our sales and marketing teams. However, with so many moving peices, such as blogging, social media, website performance, online advertising and so much more. How can we really know what's working and what isn't?
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Google search
What’s the last search you typed into Google? Don’t say it out loud; I can’t be responsible for the backlash from your co-workers. But was it a word or phrase, or was it a full-blown sentence or question? Today’s Google searches are morphing into more conversational queries. It’s becoming more common now for people to ask...
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Buster Bluth missing a hand
The first time I saw a telephone in a car (I’m lookin’ at you, Mr. Rosier), I thought I’d died and gone to Rich People Heaven. Anytime I see a photo from the latest camera, I wonder how pictures could ever be clearer than they are at this very moment. I think of the days...
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pizza
You might not have pizza on the brain as often as I do, but I think we can all agree that the guy on the street waving a Little Caesar's sign has a way about him. If I see him out there enthusiastically promoting his brand, you bet your ass I stop in for a...
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Sleeping at desk
With all the content punching us in the face at every turn, click, and swipe, we barely have time to take in a Tweet without having to move on. Read an entire article? Forget it.
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lion
I've never considered myself a sales person. In fact, the very idea of being in a sales role used to give me anxiety. The old Becky avoided sales-related tasks like the plague. Until now...
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