Marketing & Design Blog

Every Cloud Has an Orange Lining

I can count on one hand how many things I like about living in Central New York in March. Four of those things are McDonald’s Shamrock Shakes. But you can get those anywhere there’s a McDonald’s, so maybe that doesn’t count. I guess I like one thing. Syracuse men’s basketball. And the Orange were on...
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pizza costume

A Lifetime of Pizza (Which Isn’t Nearly Enough Time to Spend with Pizza)

I once threw up after eating frozen pizza. It wasn’t the pizza’s fault—it’s never the pizza’s fault—I believe I was dealing with a Killian’s-Irish-Red-inspired affliction. But, as I do with every food I’ve ever regurgitated, I swore it off indefinitely. I now refer to that time in my late teen years as The Real Great...
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St. Nicholas Day and Black Peter

St. Nick is Coming to Town. Break Out the Odor-Eaters.

I will forever need a nightlight. I peek in the shower before using the bathroom. I flinch at loud noises. And, at the achy old age of 35, I’m afraid to be home alone. Other than the occasional locked-in-the-basement prank from my brother, I see no other reason for these fears than St. Nicholas himself....
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Google search

Hey Google, What’s a Pillar Page?

What’s the last search you typed into Google? Don’t say it out loud; I can’t be responsible for the backlash from your co-workers. But was it a word or phrase, or was it a full-blown sentence or question? Today’s Google searches are morphing into more conversational queries. It’s becoming more common now for people to ask...
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Graffiti board at trade show

5 Ways Video Can Sell Even the Most Boring Shit

Do you remember what your 4th-grade teacher's hair looked like? A brunette beehive, right? Do you remember what she wrote on your report card? Didn't think so. That's because we process text in our short-term memory and visuals in our long-term memory, according to Vidyard's Marketing VP Tyler Lessard.
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Buster Bluth missing a hand

Customers of the Future: Will They Even Have Hands?

The first time I saw a telephone in a car (I’m lookin’ at you, Mr. Rosier), I thought I’d died and gone to Rich People Heaven. Anytime I see a photo from the latest camera, I wonder how pictures could ever be clearer than they are at this very moment. I think of the days...
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