Marketing & Design Blog

vicki the robot

SEO Strategies: 5 Ways to Help Bots Access Your Content

It should go without saying that Vicki is my all-time favorite robot. When I hear “bot,” I automatically reminisce about “Small Wonder,” the memorable ’80s gem by which we were gifted Vicki the Robot (a.k.a. V.I.C.I. [Voice Input Child Identicant]). R2D2’s got nothin on Vicki But in terms of search engine optimization (SEO), “bot” generally...
girl with movie clapboard

SEO Strategies: Tips for Making Sure Your Video Content Ranks

The first website was launched way back in 1991. It was, to say the least, not very attractive. But, hey, we didn’t know any better yet. And although search engine optimization—SEO, as it’s more commonly known—didn’t originate until 1997, it’s likely that you’ve had it in the back of your mind since you started working....
person typing in search engine box

SEO Strategies: How To Optimize Your Content for Questions

All searches begin with a question. Maybe not necessarily in the search box, but definitely in the searcher’s head. And your site’s ability to answer questions affects your search engine ranking. So, as a content marketer, optimizing your content for question-based queries should be the new normal.   Your goal should be to anticipate the...
sad and ashamed businessman with bag over head

3 Unmistakable Signs it’s Time to Rebrand

We all remember the Great Gap Gaff of 2010. The classic-looking, well-known clothing retailer rebranded in the midst of the holiday season and rolled out a new logo for the first time since 1986. And, boy, did it bomb. The internet was abuzz for the 6 days it was out in the world (and thereafter)....
nat geo logo design gone wrong

I Ruined 10 Famous Logo Designs So You Won’t Ruin Yours

In a perfect world, every business would have an ample marketing budget—one with plenty of room for developing a comprehensive brand identity system complete with a top notch logo. In that same world, I would also have hundreds of well-defined abs. Unfortunately we don’t live in that world. I don’t have a single ab that...

5 Keys to Successful Inbound Marketing for SaaS Companies

Make Your Boring Subject Matter Easy To Consume For many of us, reading about software or technology is worse than stepping on a Lego during our midnight trips to the bathroom. Find other ways to present your content so that it’s easier for your visitors to comprehend and engage with. Infographics and videos are great...
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