Marketing & Design Blog

Our Instagram Account is a Bad Role Model

53 followers. It’s not humiliating. But it’s not Beyoncé. When you’re a small marketing and web development firm, certain self-promotion takes a back seat. In our case, our Instagram account is in the way back. The worst part is, we know what we’re doing wrong. We don’t want you to end up like us, so...
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Every Cloud Has an Orange Lining

I can count on one hand how many things I like about living in Central New York in March. Four of those things are McDonald’s Shamrock Shakes. But you can get those anywhere there’s a McDonald’s, so maybe that doesn’t count. I guess I like one thing. Syracuse men’s basketball. And the Orange were on...
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pizza costume

A Lifetime of Pizza (Which Isn’t Nearly Enough Time to Spend with Pizza)

I once threw up after eating frozen pizza. It wasn’t the pizza’s fault—it’s never the pizza’s fault—I believe I was dealing with a Killian’s-Irish-Red-inspired affliction. But, as I do with every food I’ve ever regurgitated, I swore it off indefinitely. I now refer to that time in my late teen years as The Real Great...
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St. Nicholas Day and Black Peter

St. Nick is Coming to Town. Break Out the Odor-Eaters.

I will forever need a nightlight. I peek in the shower before using the bathroom. I flinch at loud noises. And, at the achy old age of 35, I’m afraid to be home alone. Other than the occasional locked-in-the-basement prank from my brother, I see no other reason for these fears than St. Nicholas himself....
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Google search

Hey Google, What’s a Pillar Page?

What’s the last search you typed into Google? Don’t say it out loud; I can’t be responsible for the backlash from your co-workers. But was it a word or phrase, or was it a full-blown sentence or question? Today’s Google searches are morphing into more conversational queries. It’s becoming more common now for people to ask...
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Graffiti board at trade show

5 Ways Video Can Sell Even the Most Boring Shit

Do you remember what your 4th-grade teacher's hair looked like? A brunette beehive, right? Do you remember what she wrote on your report card? Didn't think so. That's because we process text in our short-term memory and visuals in our long-term memory, according to Vidyard's Marketing VP Tyler Lessard.
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