It should go without saying that Vicki is my all-time favorite robot. When I hear “bot,” I automatically reminisce about “Small Wonder,” the memorable ’80s gem by which we were gifted Vicki the Robot (a.k.a. V.I.C.I. [Voice Input Child Identicant]). R2D2’s got nothin on Vicki But in terms of search engine optimization (SEO), “bot” generally...
The first website was launched way back in 1991. It was, to say the least, not very attractive. But, hey, we didn’t know any better yet. And although search engine optimization—SEO, as it’s more commonly known—didn’t originate until 1997, it’s likely that you’ve had it in the back of your mind since you started working....
All searches begin with a question. Maybe not necessarily in the search box, but definitely in the searcher’s head. And your site’s ability to answer questions affects your search engine ranking. So, as a content marketer, optimizing your content for question-based queries should be the new normal. Your goal should be to anticipate the...
We all remember the Great Gap Gaff of 2010. The classic-looking, well-known clothing retailer rebranded in the midst of the holiday season and rolled out a new logo for the first time since 1986. And, boy, did it bomb. The internet was abuzz for the 6 days it was out in the world (and thereafter)....
There’s no doubt that WordPress has made developing and designing websites much more accessible and intuitive, but it doesn’t always do everything we want right out of the box. Thankfully, plugin developers have our backs. Below are 4 WordPress plugins we install on most sites to make our lives a little bit easier. 1. Intuitive...
One important lesson I’ve learned over the years is: Never Google yourself. You might find photos that leave you longing for the time of hard-copy Polaroids. You might find that there’s a much prettier version of you acting her way through Hollywood. Or you might find that there are no results at all. All depressing...
Checklists and forms can seem daunting and maybe even a little too stuffy. But, hey, they work. No one wants to get to the end of a website development project only to realize that a process was missed way back in the beginning. That’s why we follow a checklist for our initial setup of each...
If you’re not already on the inbound marketing stair car, 2019 should be your time to hop on. According to HubSpot’s State of Inbound 2018 Global Report, the top marketing challenge for companies worldwide continues to be generating traffic and leads. And inbound marketing was designed to do just that—it’s about creating relevant and valuable...
I will forever need a nightlight. I peek in the shower before using the bathroom. I flinch at loud noises. And, at the achy old age of 36, I’m afraid to be home alone. Other than the occasional locked-in-the-basement prank from my brother, I see no other reason for these fears than St. Nicholas himself....
One of the most important questions for growing businesses is, “What is the daily maximum amount of time that we can catch up on Netflix shows at the office and still make money?” We believe the second most important question is, “Should we handle our marketing in house or outsource it?”
