In a perfect world, every business would have an ample marketing budget—one with plenty of room for developing a comprehensive brand identity system complete with a top-notch logo. In that same world, I would also have hundreds of well-defined abs. Unfortunately we don’t live in that world. I don’t have a single ab that I...

The first time I saw a telephone in a car (I’m lookin’ at you, Mr. Rosier), I thought I’d died and gone to Rich People Heaven. Anytime I see a photo from the latest camera, I wonder how pictures could ever be clearer than they are at this very moment. I think of the days...

During my years working in prepress, I was witness to and responsible for correcting countless file preparation issues. I saw many novice designers adopt the attitude of “I’m a designer, not a printer. You fix it.” The problem with this approach is that as the customer, you may start racking up hefty charges long before...

There are two things that BBC, The Church of England, London Underground, Penguin Books, and the London and North Eastern Railway Company have in common; they’re all very British, and they all use either use Gill Sans or Johnston.