Marketing & Design Blog

St. Nicholas Day and Black Peter

St. Nick is Coming to Town. Break Out the Odor-Eaters.

I will forever need a nightlight. I peek in the shower before using the bathroom. I flinch at loud noises. And, at the achy old age of 36, I’m afraid to be home alone. Other than the occasional locked-in-the-basement prank from my brother, I see no other reason for these fears than St. Nicholas himself....
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Where Should Your Marketing Budget Go: In House or, um, Out House?

One of the most important questions for growing businesses is, “What is the daily maximum amount of time that we can catch up on Netflix shows at the office and still make money?” We believe the second most important question is, “Should we handle our marketing in house or outsource it?”
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Dream Phone board game

Target Your Clients Better with Buyer (and Boyfriend?) Personas

Growing up, I played Dream Phone more often than you did and until I was in well into high school. And then on college breaks. The point of the game, for all of you pretending to not know about it, was to figure out which boy was your secret admirer by a series of phone...
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kids at bus stop

Schoolhouse Crock

As students and teachers are gearing up to head back to school, and as one of us is coming off of his 20th high school reunion, we’ve been finding ourselves reminiscing about the good old days. I don’t mean “the good old days” like our parents do when they tell us about going to watch...
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Branding Lessons From One Mighty Duck

I’ve always had a knack for getting excited about projects that were way too young for me. As a junior in high school, I finally saw my opportunity to create the classic baking-soda volcano, so I took it. As a grown-ass woman, I make scrapbooks with patterned papers and themed stickers. In between those two...
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hand with coin

6 Signs You Should Put Your Money Where Your Marketing Is(n’t)

You haven’t landed a new client in quite some time. Sales are dropping off. Even the mail carrier is scarcely in the building. Time to figure out what the deal is. Should you bite the bullet and invest in marketing?
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