In a perfect world, every business would have an ample marketing budget—one with plenty of room for developing a comprehensive brand identity system complete with a top-notch logo. In that same world, I would also have hundreds of well-defined abs. Unfortunately we don’t live in that world. I don’t have a single ab that I...
It should go without saying that Vicki is my all-time favorite robot. When I hear “bot,” I automatically reminisce about “Small Wonder,” the memorable ’80s gem by which we were gifted Vicki the Robot (a.k.a. V.I.C.I. [Voice Input Child Identicant]). R2D2’s got nothin on Vicki But in terms of search engine optimization (SEO), “bot” generally...
The first website was launched way back in 1991. It was, to say the least, not very attractive. But, hey, we didn’t know any better yet. And although search engine optimization—SEO, as it’s more commonly known—didn’t originate until 1997, it’s likely that you’ve had it in the back of your mind since you started working....
All searches begin with a question. Maybe not necessarily in the search box, but definitely in the searcher’s head. And your site’s ability to answer questions affects your search engine ranking. So, as a content marketer, optimizing your content for question-based queries should be the new normal. Your goal should be to anticipate the...
We all remember the Great Gap Gaff of 2010. The classic-looking, well-known clothing retailer rebranded in the midst of the holiday season and rolled out a new logo for the first time since 1986. And, boy, did it bomb. The internet was abuzz for the 6 days it was out in the world (and thereafter)....
Make Your Boring Subject Matter Easy To Consume For many of us, reading about software or technology is worse than stepping on a Lego during our midnight trips to the bathroom. Find other ways to present your content so that it’s easier for your visitors to comprehend and engage with. Infographics and videos are great...
There’s no doubt that WordPress has made developing and designing websites much more accessible and intuitive, but it doesn’t always do everything we want right out of the box. Thankfully, plugin developers have our backs. Below are 4 WordPress plugins we install on most sites to make our lives a little bit easier. 1. Intuitive...
