Make Your Boring Subject Matter Easy To Consume For many of us, reading about software or technology is worse than stepping on a Lego during our midnight trips to the bathroom. Find other ways to present your content so that it’s easier for your visitors to comprehend and engage with. Infographics and videos are great...
If you’re not already on the inbound marketing stair car, 2019 should be your time to hop on. According to HubSpot’s State of Inbound 2018 Global Report, the top marketing challenge for companies worldwide continues to be generating traffic and leads. And inbound marketing was designed to do just that—it’s about creating relevant and valuable...
One of the most important questions for growing businesses is, “What is the daily maximum amount of time that we can catch up on Netflix shows at the office and still make money?” We believe the second most important question is, “Should we handle our marketing in house or outsource it?”
Growing up, I played Dream Phone more often than you did and until I was in well into high school. And then on college breaks. The point of the game, for all of you pretending to not know about it, was to figure out which boy was your secret admirer by a series of phone...
I’ve always had a knack for getting excited about projects that were way too young for me. As a junior in high school, I finally saw my opportunity to create the classic baking-soda volcano, so I took it. As a grown-ass woman, I make scrapbooks with patterned papers and themed stickers. In between those two...
You haven’t landed a new client in quite some time. Sales are dropping off. Even the mail carrier is scarcely in the building. Time to figure out what the deal is. Should you bite the bullet and invest in marketing?
I once had a boss who hated when processes or even employees were described as "efficient." "Efficiency should go without saying," he would snap. He had obviously never seen me clean a kitchen, an activity that typically includes at least one snack break.
What’s the last search you typed into Google? Don’t say it out loud; I can’t be responsible for the backlash from your co-workers. But was it a word or phrase, or was it a full-blown sentence or question? Today’s Google searches are morphing into more conversational queries. It’s becoming more common now for people to ask...
The first time I saw a telephone in a car (I’m lookin’ at you, Mr. Rosier), I thought I’d died and gone to Rich People Heaven. Anytime I see a photo from the latest camera, I wonder how pictures could ever be clearer than they are at this very moment. I think of the days...
You might not have pizza on the brain as often as I do, but I think we can all agree that the guy on the street waving a Little Caesar's sign has a way about him. If I see him out there enthusiastically promoting his brand, you bet your ass I stop in for a...
