Featured Project

SOE grad

The School of Education at Syracuse University prides itself on cutting edge research, inclusive education, and preparing its graduates to become leaders in the field. As Dean Joanna Masingila puts it, “here in the Syracuse University School of Education, we are committed to reshaping the face of education and its diverse fields, to addressing challenging issues, and to working for transformative solutions.”

Over time it had become clear that the school’s web properties were outdated and fragmented. They reached out to us to help them create a modern and manageable suite of websites that would effectively communicate the School of Education’s mission as well as the Syracuse University parent brand.

Move the slider to compare the before and after images

Over the course of 2018, we worked closely with SOE to identify and explore their objectives for the redesign. We then designed and developed the new main website for the school (subsites for specialized programs would follow) with the aim of achieving those goals. Some of the key components are highlighted below.

Syracuse SOE mobile site

Responsive Design

One of the first orders of business was to make sure the new site was accessible on devices of all sizes. When was the last time you saw a teenager NOT on their phone?
Syracuse SOE website

Content Organization

Over the years, the previous SOE site had become cumbersome and convoluted. We devised a plan to trim the fat and reorganize the sizable amount of content into a more clearly defined hierarchy.
Syracuse SOE navigation

Improved Navigation

With such a large number of sections and pages, it was critical to make sure the site was easily navigable. We restructured the site map and created an enhanced navigation menu to ensure ease-of-use.
Syracuse SOE social media

Focus on Social Media

An increased focus on social media as well as video content helps appeal to the school's predominantly millennial target audience.
Syracuse University branding

Brand Awareness

The iconic orange of Syracuse University was largely absent from the previous site design. We worked within the guidelines of SU's brand standards to make sure the site was instantly recognizable as a Syracuse institution.
Syracuse SOE nav menu


With SOE's strong focus on inclusive education, it was essential that the site met modern accessibility standards, including being fully keyboard-navigable.
Syracuse University quad

The end result of the project was a modern, accessible, and performant new website that SOE can be proud of. We are ecstatic to have an extremely fulfilling relationship with Syracuse University and look forward to working with them for a long time to come. Go Orange!Face First Creative icon

Think we might be a good fit for your project?

We’re always on the lookout for new opportunities to build relationships and help our clients look alive. We’d love to chat with you about your next marketing, web design, or branding project!

Syracuse University SOE website
Syracuse University SOE website